fenjiu Product

Australian Market Growth Campaign

FENJIU International

Clive Media ran a marketing campaign for Fenjiu in Australia, leveraging local partnerships, events, and social media to boost brand visibility.

The Client

Introducing Fenjiu International

Learn how one of China’s most iconic baijiu brands set out to strengthen its presence in Australia by connecting with both the Chinese community and a broader local audience through modern brand storytelling.

The Challenge

Building a Modern Baijiu Brand for Australia

Fenjiu wanted to go beyond traditional liquor marketing by developing a social media strategy that resonated with younger audiences, celebrated Chinese baijiu culture, and created a stronger emotional connection with consumers across Australia.

Our Approach

Building a Modern Baijiu Brand for Australia

We delivered an integrated marketing strategy combining multi-platform social media content, event production, influencer collaborations, and original content series including Night Bar (夜半小酒馆) and FenShare to increase engagement and local brand awareness.

What We Do

Creative marketing services tailored for modern brands.

Social Media Promotion

✓ Multi-platform content strategy 

✓ Xiaohongshu, Instagram, YouTube & WeChat campaigns 

✓ Brand storytelling, product content & short-form videos

Event Production & Coverage

✓ Brand event planning & execution 

✓ Photography, video production & Reels creation 

✓ Offline brand activations and fashion collaborations

Influencer & Community Marketing

✓ Local KOL and creator partnerships 

✓ Community engagement within the Australian Chinese market 

✓ Building authentic brand connections and awareness

Brand Content Development

✓ Created brand IP “Night Tavern” to integrate Fenjiu into lifestyle content 

✓ Developed “FenShare” content series

✓ Increased brand engagement through creative storytelling

The Results

Growing Brand Awareness Through Meaningful Engagement

Through consistent storytelling, premium event coverage, and community-driven campaigns, Fenjiu achieved stronger brand visibility, higher social engagement, a younger brand image, and deeper connections with both Chinese Australian and local consumers.