ROMY

Personal Brand Growth Campaign

Gain local awareness in Australia through video exposure and attract local Chinese clients in Australia.

The Client

Introducing Romy

Romy is a fitness coach from Germany, working as a personal fitness trainer in Melbourne.

The Challenge

Building Local Awareness in Australia

Gain local awareness in Australia through video exposure and attract local Chinese clients in Australia.

Our Approach

Social Media, Personal Branding & Growth

We supported Romy through social media management, IP and brand positioning, content production, and growth strategy.

What We Do

Creative marketing services tailored for modern brands.

Social Media Management

✓ Daily management of Xiaohongshu and Douyin accounts

IP & Brand Positioning

✓ Build a personal IP as a local fitness coach in Melbourne
✓ Strengthen personal awareness

Content Production

✓ Optimised social media content structure, titles and covers 

✓ Filmed and edited relevant content 

✓ Improved content reach and user viewing time

Growth Strategy

✓ Found topics suitable for Romy through continuous A/B testing 

✓ Continuously tracked trending online topics 

✓ Optimised publishing frequency and content types based on platform algorithms 

✓ Assisted the client in building a long-term, sustainable social media growth system

The Results

Growing Brand Awareness Through Meaningful Engagement

✓ Achieved high traffic and attention rates on Xiaohongshu and Douyin. 

✓ Successfully increased Romy’s personal influence in Melbourne’s Chinese market.

✓ Increased organic enquiries and precise customer reach on social media platforms. 

✓ Established a more professional and trustworthy fitness brand image. 

✓ Received high recognition and positive feedback from the client multiple times, establishing a long-term and stable working relationship.

Closing Summary

Growing Together Through Long-Term Partnership

At Clive Media, we believe sustainable brand growth is built through long-term collaboration rather than short-term campaigns. Throughout our partnership with BUYINMEL, we worked closely with the client to refine every piece of content, carefully plan each production, and continuously optimise the overall content strategy. Together, we have not only elevated the brand’s digital presence but also built one of Australia’s most influential Chinese-language property media channels. As the partnership continues, we remain committed to delivering strategic content, creative storytelling, and sustainable growth that creates lasting value for the brand.