Brand Awareness Campaign
VICETA WANG
Gain brand awareness in Chinese markets both domestically and internationally through video exposure, and enhance brand influence.
The Client
Introducing VICETA WANG
VICETA WANG is a premium womenswear designer brand rooted in Melbourne, Australia, skilfully bridging traditional tailoring craftsmanship and modern ready-to-wear aesthetics. It has received widespread attention from numerous international fashion media, including Vogue and Harper’s Bazaar, providing contemporary women with wardrobe choices that combine artistic taste and an exclusive experience.
The Challenge
Building Brand Awareness Across Chinese Markets
Gain brand awareness in Chinese markets both domestically and internationally through video exposure, and enhance brand influence.
Our Approach
Social Media, Content & Brand Growth
We supported VICETA WANG through social media management, event collaboration, designer IP and brand positioning, content production, and an ongoing growth strategy.
What We Do
Social media, content and brand growth support for VICETA WANG.
Social Media Management
✓ Operation of Xiaohongshu and WeChat Channels
Event Collaborate
✓ Assist in creating offline events
IP & Brand Positioning
✓ Build the personal IP of VICETA WANG’s designer
Content Production
✓ Optimised social media content structure, titles and covers
✓ Filmed and edited relevant content
✓ Improved content reach and user viewing time
Growth Strategy
✓ Followed real-time online trending topics and provided filming concepts
✓ Continuously tracked trending online topics
✓ Optimised publishing frequency and content types based on platform algorithms
✓ Assisted the client in building a long-term, sustainable social media growth system
The Results
Growing Brand Awareness and Social Media Influence
✓ Achieve high traffic and attention rates on Xiaohongshu and WeChat Channels
✓ Successfully increase VICETA WANG’s personal influence in Melbourne’s Chinese market
✓ Increase organic enquiries and precise customer reach on social media platforms
✓ Establish a more professional and trustworthy fashion brand image
✓ Connect with Fenjiu brand offline events to enhance brand influence
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